Founded by mother-daughter duo Wendy and Ellie Prime, the Guilty Beach brand was born from Wendy’s fashion retail experience, along with a shared love of travel and time spent in Marbella. The pair designed the range in this year’s key summer shades, including vibrant pinks and turquoises, to incorporate elegant styles that appeal to both a mother and daughter customer.
The range is manufactured in fair trade factories in India, using only natural fabrics to ensure quality and longevity for the products.
Founder Wendy says: “We wanted to create timeless investment pieces for Guilty Beach, rather than throw away fashion. When on holiday, we feel women want good quality staple pieces; something that makes them feel good and that they can wear year after year.”